The Olympics is one of the most watched events worldwide. The basic thought to any designer is that if your clothing designs were seen worn on some of the most fit bodies in the world, it is literally the largest advertisement one can ever make.
I am going to show you some of my favorite or the most popular designs I've seen from the 2010 Vancouver Winter Olympics.
1) Snowboarding Gear, United States, Burton.
The plaid print, popularly worn by "hipsters", was transformed onto the traditional jacket worn by athletes in the snow. The jackets had leather patches sewn on them as well.
The pants, which are my favorite, are not actually jeans, like they seem. The pants are of the traditional Gore-Tex fabric Burton uses, but have integrated the worn, vintage, holey, denim look.
2) Opening Ceremonies, United States, Ralph Lauren.
The popular polo player image was seen on all the U.S.A. Olympic athletes while walking in the opening ceremonies this year. Designer Ralph Lauren said he wanted to show the American spirit by making the jacket red, white, and blue, and showing off the flag on a noticeable area.
The hats that were worn by the athletes were also created by Lauren, who collaborated closely with Team U.S.A. to be "thoroughly patriotic".
Some people seem to be upset over the collaboration, but I always look forward to see what the team is wearing every two years!
3) Opening Ceremonies, Pretty much ALL the Canadians, Dean and Dan Caten (aka: Dsquared2)
The two Toranto natives dressed Nelly Furtado, Nikki Yanofsky, Sarah McLachlan, opera singer Measha Brueggergosman, Bryan Adams, fiddler Ashley MacIsaac, and more. Some pictures of the sketches and the real outfits seen below.
The two brothers have also created a limited edition hoodie to represent the olympics happening in their native nation. Pictures of the sketches, the actual hoodie, and Dean and Dan seen below.
Also: Who saw the ridiculously funny mustache on French Halfpipe Snowboarder, Mathieu Crepel?
As Maureen O'Connor from Gawker.net says, "French half-pipe snowboarder Mathieu Crepel sported the world's most ironic mustache last night. Let us count the levels of irony: (1.) Beginner's irony: It is a fake, black-ink mustache on an adult. (2.) Advanced-placement irony: It is drawn on top of his real mustache. (3.) Nationalist irony: A teensy, curling mustache on a Frenchman, at an competition that emphasizes one's citizenship.". Brilliant.
Thursday, February 18, 2010
Fashion in the Olympics
Labels:
burton,
canada,
dean and dan,
dsquared2,
fashion,
olympics,
ralph lauren
Posted by
Ariel J-C
at
11:56 PM
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